Kalsec Expands Sales Representative in China to Support Global Growth

"This partnership will strengthen their product portfolio and allow them to introduce more Chinese customers to Kalsec products.”

Mar 8 2012 --- Kalsec Inc., producer of spice and herb extracts, natural colors and antioxidants for the food, beverage and pharmaceutical industries, announces Beijing Zhongbai Pioneer Chemical Products Co. Ltd. as its new distributor of Kalsec products to the northern China market.

"Beijing Zhongbai has built an excellent reputation for its technical expertise in serving the food and beverage markets," said Wei Sun, China Country Manager, Kalsec. "Their vast experience and industry knowledge will help us build new relationships in northern China." Founded in early 2000, Beijing Zhongbai specializes in supplying high-quality food ingredients and additives to the dairy, beverage, bakery and confectionary, pharmaceutical, and condiments industries throughout China.

"We are pleased to be working with Kalsec, and we believe our company goals are aligned to provide the best possible ingredients to the marketplace," said Mr. Liu Yaqi, General Manager, Beijing Zhongbai. "This partnership will strengthen our product portfolio and allow us to introduce more Chinese customers to Kalsec products.”

Kalsec Inc. is a privately held producer and marketer of natural extracts for use in food, beverage and pharmaceutical applications. Selling and marketing in more than 70 countries worldwide, Kalsec is dedicated to delivering the best products on time, and backed with unparalleled technical expertise. Founded in 1958, the company is headquartered in Kalamazoo, Michigan, with facilities in the United States, Europe and Asia.