Kahlua Adds Mocha to its Family of Exotic Coffee Liqueurs

14/05/08 Kahlua, the number one coffee liqueur in the world, announced the addition of Kahlua Mocha to its family of premium coffee liqueurs. Available June 2008, Kahlua Mocha will join original Kahlua, Kahlua Especial, Kahlua French Vanilla and Kahlua Hazelnut in retail and on-premise locations in the United States.

Made with a rich blend of 100% Arabica coffee, natural vanilla and real dark chocolate, Kahlua Mocha offers consumers a new way to enjoy their favorite coffee liqueur and retailers the opportunity to enhance category profitability. Kahlua Mocha can be enjoyed over ice, in contemporary cocktails or as a twist on classic Kahlua drinks.

"The rich, exotic flavor of dark chocolate is the perfect complement to Kahlua," said Cyril Claquin, Senior Vice President of Marketing for Malibu-Kahlua International. "Mocha consistently ranks as a favorite among both our consumers and coffee drinkers*, so we are confident that they will enjoy the pairing of Mocha with the unique flavor of Kahlua."

The launch of flavors is Kahlua's biggest innovation in the last decade and a top priority since the brand was acquired by Pernod Ricard in late 2005. "Kahlua receives a great deal of attention within our premium portfolio, and we are confident that Mocha will add to the momentum that Kahlua French Vanilla and Kahlua Hazelnut have built since their launch in
May 2007," said Susan Kilgore, Kahlua Brand Director for Pernod Ricard USA."We will support the launch of Mocha with consumer in-store sampling, where legal, a 50ml trial program and specially designed POS materials including case cards and shelf talkers."