Juicy Marbles debuts mycoprotein salmon alternative for plant-based seafood versatility

US-based Juicy Marbles has unveiled its first whole-cut salmon alternative, “Kinda Salmon,” made with fermented fungi-based mycoprotein. The fish filet, structured for a “tender yet firm bite,” responds to a strong consumer demand for realistic and versatile plant-based fish options.

With the innovation, the company aims to address a key gap in the plant-based fish market: most alternatives are breaded or pre-seasoned, limiting versatility. Kinda Salmon is an unbreaded 110g filet, lightly seasoned with pink pepper and lemon, allowing applications across various cuisines.

For co-founder Luka Sinček, the product aligns with Juicy Marbles’ goal to create plant-based proteins that are “versatile canvases” for cooking.

“There’s demand for plant-based fish products that feel like real ingredients, rather than pre-packaged meals. And Kinda Salmon does that with panache. We’ve made one-pot fish bakes, high-protein salads, fish sandwiches, it kinda does it all.”

The vegan salmon filet contains omega-3 from microalgae oil, such as DHA (117 mg) and EPA (74 mg) per serving, and 13g of protein per filet. It also contains dietary fiber (18% DV), Vitamin B12 (40% DV), Vitamin B6 (30% DV), and Folate (40% DV).

Targeting “ultra-realistic” fish textures

The ultra-realistic, ‘substantial’ fish filet is made in partnership with Austrian start-up Revo Foods, and is the second in Juicy Marbles’ collaboration-based series featuring plant-based products from partner companies. 

The first product, “Kinda Cod,” launched last month, received positive customer feedback for its subtle flavor, realistic texture, and versatility in the kitchen.

For Revo Foods CEO Robin Simsa, the collaboration shows how strategic partnerships can accelerate innovation, expand market access, and build consumer trust in a still-niche category.

“I believe this collaborative mindset is key to bringing the whole field forward. It’s easy to forget we’re still in the early days of this industry; it’s still relatively niche. So this type of collaboration between companies will be crucial as we continue working toward becoming a staple in everyday kitchens.”

According to Juicy Marbles, the success of its co-release with Revo reveals that there is still plenty of “unmet demand” in the plant-based space, with plans to release even more diverse products in the future.

Kinda Salmon is currently available only through Juicy Marbles’ US webshop. A UK launch is planned, and in the EU, it is offered through Revo Foods’ retail partners.