19 Feb 2014 --- To coincide with the season three premiere of Dallason Monday, February 24, at 9/8c on TNT, Southfork Bottling Company is teaming up with Warner Bros. to launch a new brand of bourbon, J.R. Ewing Bourbon, inspired by the show’s infamous character and iconic Texas tycoon. The bourbon can be found on spirit retailers’ shelves beginning end of March.