Jkr Creates New Packaging Design for Muller
With the yoghurt aisle being notoriously difficult to navigate, the new look hopes to build standout in-store while making consumers aware of the wide range of Müller products available.
Aug 9 2011 --- Keep your eyes peeled for the launch of new look Müller packaging, designed to put Müller at the heart of every product.
The new packaging is designed to create a strong master brand and facilitate a ‘brand block’ in store. Blue was chosen as the signature colour as it helps facilitate standout and premium qualities, while complementing the fruit shown on pack for maximum taste appeal.
“We wanted Müller to be synonymous with great yoghurt without having to literally show it on pack. We’re really proud of how we’ve achieved the brand block but not at the expense of the individual ranges” says Sean Thomas, Design Director, jkr.
With the yoghurt aisle being notoriously difficult to navigate, the new look hopes to build standout in-store while making consumers aware of the wide range of Müller products available.
Lorna MacLennan, Account Director, jkr says, “By moving away from a category approach and establishing Müller as the beacon brand, we will create a real focal point in the dairy fixture. The new design re-establishes Müller’s rightful place as the proud brand leader.”
This feature is provided by Food Ingredients First’s sister website, Packaging Insights.
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