J&J Snack Foods Snaps Up Premium Bakery Hill & Valley

04 Jan 2017 --- J&J Snack Foods has purchased the Illinois-based premium bakery Hill & Valley for an undisclosed sum. Hill & Valley makes pre-baked cakes, cookies, pies, muffins and other desserts to retail in-store bakeries.

It is known for its sugar-free and no-sugar-added pre-baked in-store bakery products and is part of private labelling partnerships with retailers.

Hill & Valley reports annual sales of over $45m.

Jerry Law, J&J’s senior vice president, said: “We are excited to add Hill & Valley to our team. This acquisition rounds out our in-store bakery offerings by expanding our capabilities and customer base, and provides us a newly constructed facility that has ample capacity for growth and a nimble production process. “

Doug Davidson, Hill & Valley’s president, who will be staying on with J&J, said: “We at Hill & Valley are very excited to become part of the J&J family. J&J brings substantial resources to Hill & Valley on all levels that will continue to make us a valued added supplier to our customers and a company that brings solutions to the table.”

J&J Snack Foods is best known for its Superpretzel brand of soft pretzels and Icee frozen drinks.