Jimi Hendrix Liquid Experience Launches at Costco

07/12/07 The Jimi Hendrix Liquid Experience Energy Drink launched its Northern California campaign at Costco all through November and wasted no time in becoming among the top three sellers during the same time period. In fact, Costco corporate buyers were elated that The Jimi Hendrix Liquid Experience and first flavor Voodoo Vibe set opening sales records as one of the best launches in energy drink history at Costco. Already touted as one of the best new tasting energy drinks, Liquid Experience continues to take the country by storm. With out of the gate amazing sell-through, distributors, retailers and member-based Costco are ecstatic by the beverage’s early and now sustained performance.

Every weekend, throughout the region, an average of four thousand customers per store sampled the delicious elderberry based Liquid Experience and the consensus was overwhelming…Voodoo Vibe was tops in taste among the energy drink category. The concerning Costco members applauded not only the taste but the choice of ingredients within Voodoo Vibe’s formula. With a plethora of vitamins, minerals and the miracle enzyme Co-Q10, customers were rapidly converted from samplers to buyers.

From its debut release in April of 2007 to date, Liquid Experience has gone from selling regionally to internationally...an unheard of pace in today’s marketplace. Combine that with The Liquid Experience Group’s (the parent company) mission to promote awareness, support artists and create a movement for charitable living and it’s clear to see why there’s been much abuzz regarding this young entity. The MusiCares (National Academy Of Recording Arts and Sciences) partnership is an integral first step in realizing the overall vision quest of The Liquid Experience Group. Along with the many projects the two organizations are co-committed to, proceeds from every sale are donated to the MusiCares Fund.