Jim Beam Taps Fans' Own Personal "Statements" to Help Co-Create Bottle Labels For Its New Single Barrel Bourbon
16 Jul 2014 --- Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the world’s No. 1 bourbon brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels.
And to celebrate its launch, Jim Beam announced that it’s giving fans across the U.S. the opportunity to take part in the craft-making process with the launch of the Jim Beam “Single Barrel, Single Statement” Contest.
From July 16 through August 17, anyone of legal drinking age can share their unique “single statement” – whether it’s a favorite toast, how to sip a great glass of bourbon, whom to enjoy it with or where to drink it – at JimBeamSingleStatement website for a chance to be featured on actual bottle labels of this super-premium bourbon.
“As a brand rooted in making history, we wanted to allow our fans to make their own history by helping co-create bottles of Jim Beam Single Barrel with their words (and names) on actual bottle back labels,” said Vanessa Jenkins, Senior Brand Director at Beam Suntory. “With 219 years and seven generations of Beam heritage, we feel the time is right to include our fans in our first-ever single barrel product.”
Fred Noe, Jim Beam’s 7th Generation Master Distiller, will select the six (6) finest statements that will be featured on the back label of actual bottles of Jim Beam Single Barrel sold in stores nationwide, joining select Jim Beam craftspeople whose statements are also currently featured on the inside back labels of bottles of Jim Beam Single Barrel currently in market.
“Jim Beam Single Barrel is special because it represents more than just the great liquid in our bottles,” said Noe. “We are excited to give our fans a chance to be part of our story and have their unique words on our labels. It’s the perfect way to finish off this super-premium bourbon in a one-of-a-kind, personalized way that only Jim Beam can deliver.”
Jim Beam “Single Barrel, Single Statement” Contest Details
In addition to having their names and statements printed on bottle labels sold across the nation, six (6) First Prize Winners will receive an authentic Jim Beam Single Barrel barrelhead, customized with their name and statement, autographed by Noe. Then Fred will select two (2) Grand Prize Winners who will receive a once-in-a-lifetime, private bourbon tasting in their hometowns with friends and Noe himself.
To enter the contest, Jim Beam fans 21 years of age and over can share their “statement” (within 50 characters) and a brief description of the context or story around their statement at JimBeamSingleStatement website. Fans can enter the Jim Beam “Single Barrel, Single Statement” Contest from July 16 – August 17, 2014, with winners being announced on Jim Beam social channels the week of September 15, 2014. NO PURCHASE NECESSARY. Must be legal resident of the 50 United States and 21 years of age or older to participate. Void where prohibited. Subject to complete official rules located at JimBeamSingleStatement website. Contest begins July 16, 2014, and ends August 17, 2014.
Throughout the contest entry period, fans will be able to watch a series of web videos featuring Noe and other Jim Beam craftspeople to find out their role in the Jim Beam Single Barrel process and for inspiration for their own “single statements.”
