Jägermeister Unveils First Ever UK TV Advertising Campaign
25 Feb 2014 --- Jägermeister is set to launch its first ever TV advertising campaign in the UK as the brand continues to be the driving-force behind the growing speciality spirits category.
The multimillion pound TV campaign will break on ITV1 during England’s friendly football match against Denmark on 5th March at approximately 20:45 and will be supported with digital and cinema advertising, showcasing the brand’s ethos, ‘It Runs Deep’, and the Jägermeister perfect serve – an ice cold shot.
Running in 30, 40 and 60 second formats, the TV ad will run for eight weeks across key channel networks, including Sky Sports, Channel 4, Sky 1 & 2 and Sky Atlantic while the cinema campaign will screen exclusively during new release ‘300: The Rise of an Empire’ across all cinema sites and will include premium ‘Silver’ spots.
Jägermeister UK group marketing manager, Nicole Goodwin, said: “This is another exciting first for Jägermeister in the UK as we step up our campaign to connect with our core consumers. The new advert was created in the true character of Jägermeister using real friends and no scripts so that the finished film focuses on those unique bonding moments you only get with your mates. Feedback from independent market research on the advert has been exceptional and it builds on from the launch of the ‘It Runs Deep’ campaign.
“The new advert is set to raise awareness amongst core consumers, keeping the brand at the forefront of their minds as they head out for drinks with their friends, or to the shops to stock up for a big night in. The activity demonstrates our commitment to supporting the UK market and our trade partners who will be able to capitalise on sales through the TV campaign and supporting channel executions.”
Best served as an ice cold shot, Jägermeister is a unique herbal liqueur that was developed by Curt Mast from a secret recipe and launched in Germany 80 years ago. The liqueur is made using a secret blend of 56 different herbs, blossoms, roots and fruits from all over the world and this secret recipe has not changed since it was first made. The pure and natural ingredients used within Jägermeister guarantee a high quality finish, and authentic taste.
