ITC launches Sunfeast Pasta Treat

07/03/05 India, ITC Limited - Foods Division has announced the launch of Sunfeast Pasta Treat, a convenient and healthy instant snack option. Sunfeast Pasta Treat, India's first instant Pasta with sauce maker inside, earmarks the division's foray into the ready to cook instant snacks category. Made from Durum Hi-Protein Wheat, Sunfeast Pasta Treat presents a ready-to-cook healthy snack option for the evolving tastes of the Indian consumers.

Research conducted by ITC shows that mothers nowadays are looking for newer and innovative evening snack options for their children. Pasta is gaining popularity in the Indian market. Research also indicates that women are aware about Pasta but find the cooking process of Pasta tedious and cumbersome. ITC's innovative instant Pasta offering - Sunfeast Pasta Treat thus offers a unique solution for the Indian palates.

ITC Limited - Foods Division, being at the forefront of product development and innovation has introduced "Sunfeast Pasta Treat" after months of product research and development to ensure an innovative & exciting pasta experience. The latest offering will be available in 4 exciting flavours - Masala, Tomato & Cheese, Sour Cream Onion and Cheese economically priced at Rs. 12/- for the Masala Flavour and Rs.15/- for other flavours.

Sunfeast Pasta Treat will be packed in vibrant coloured packs, with distinctive graphics and descriptions conveying the health proposition of Durum Wheat and at the same time maintaining the consistent look of the umbrella brand Sunfeast. Sunfeast Pasta Treat will be available in 83 gms packs including a 15 gm saucemaker - an innovative and exciting snacking proposition from ITC Foods Stables.

The Snacks Division of ITC Foods forayed into the branded biscuits segment in July 2003 with Sunfeast range of Glucose, Marie, Cream and Milk biscuits. This marked the division's foray in both the basic and value added segment. "Sunfeast", with the Brand Essence "Spread the Smile" connotes happiness, contentment, satisfaction and pleasure one would derive from great tasting, good for health, quality products. The brand positioning and imagery is reinforced by the Sunfeast mascot conveying the emotional and gratifying aspects of the product.

http://www.agencyfaqs.com/news/company_news/Marketing/3994.html