IPIFINI to Introduce its Choice-Enabled Beverage Containers to US

IPIFINI's Programmable Liquid Container technology employs buttons on the container's surface that release flavors or other ingredients into the liquid.

22/05/06 IPIFINI, Inc. announced today the Company will introduce its Programmable Choice-Enabled Packaging(TM) technology in the US at the Beverage Forum at the Waldorf Astoria in NYC on May 24th. The Beverage Forum is the industry's premier executive conference.

IPIFINI's Programmable Liquid Container technology employs buttons on the container's surface that release flavors or other ingredients into the liquid Flavor buttons allow the consumer to choose variations of the beverage at the point of consumption. For example, a programmable cola bottle with buttons for lemon, lime, vanilla, and cherry flavors as well as a caffeine button allows for 32 potential choices of soda. The technology has tamper resistant formats, which disable the buttons until the beverage is opened. The technology is described in a robust patent application filed by IPIFINI. IPIFINI is licensing the technology to leading packaging, beverage, food, personal care, paint and pharmaceutical companies.

"Our choice-enabled technology allows the beverage industry to satisfy the personal preferences of today's consumers with a single container," noted Glenn Wachler, advisor to IPIFINI and co-inventor of IPIFINI's Choice-Enabled Packaging. Dr. Tod Woolf, founder and President of IPIFINI, notes that "since its introduction in Europe at a packaging conference six weeks ago, we have been overwhelmed by inquiries from beverage companies, cosmetics companies and the media. Adults are intrigued by the concept and people of all ages want to push the buttons."

Consumer demand for variety within a product line has generated a proliferation of products with different flavors, colors, enhancers and fragrances. Choice-Enabled Packaging is applicable to any liquid product with multiple varieties. This technology simplifies manufacturing, distribution, promotion and sales by allowing a single container to replace a series of product varieties.