International Spirits Partners with Ron Jeremy’s Rum Brand
26 Sep 2014 --- One Eyed Spirits, owner of Ron de Jeremy, the award-winning super-premium rum brand presented by legendary actor Ron Jeremy, is pleased to announce a partnership with International Spirits, LLC, the creator and owner of the Ivanabitch brand of spirits.
Under the agreement, which is effective immediately, International Spirits will utilize its proprietary sales and marketing platform to support Ron de Jeremy Rum’s accelerated growth strategy.
The Spanish word for rum is Ron. Only one Ron is larger than life – Ron Jeremy. He is the most famous adult entertainment star ever, an icon of popular culture and a Living Legend.
Ron de Jeremy Reserva and Ron de Jeremy Spiced are Mr. Jeremy’s award-winning rums. They are hand crafted proprietary blends including premium rums from Trinidad, Barbados, Guyana and Jamaica. Both Reserva and Spiced deliver the signature long and smooth finish.
International Spirits will coordinate its on-the-ground sales and marketing efforts with the headline activities of the brand, including promotional appearances by Mr. Jeremy.
Park Street Imports will continue as Ron de Jeremy Rum’s exclusive importer in the United States.
“We are very excited to be working with a brand that has such vast potential and great name recognition in the rapidly growing spiced and super-premium rum categories,” says Tony Elward, CEO of International Spirits. “Ron de Jeremy fits International Spirits portfolio headed by Ivanabitch perfectly. We’re looking forward to great success for the brand and the fun times launching with Ron Jeremy.”
“We are very happy to be working with International Spirits as we continue expansion in the US market. We believe their approach, coverage and passion will allow us to further accelerate our growth and meet the consumer demand for Ron de Jeremy,” says Olli Hietalahti, CEO and Founder in Ron de Jeremy Rum.
