IntePharm to Launch HealthyCal+: A Unique and Healthy Bottled Water - A Never Before Product
HealthyCal+ is uniquely positioned to serve bottled water demand as well as the market for nutritional beverages. Bottled water demand in the US market is growing at an approximately 10% rate.
10/05/07 Integrated Pharmaceuticals, an innovative healthcare product manufacturer, today formally announced that it is establishing a new water bottling plant to launch a unique bottled water product. This product, trademarked as HealthyCal+, will deliver several health benefits due to its pure mineral content. HealthyCal+ will include calcium and magnesium (and possibly other mineral nutrients) without impurities and undesirable additives. No calories, just a good taste.
IntePharm makes all of its extremely pure mineral ingredients with proprietary and patent pending manufacturing technologies within its 38,000 square feet cGMP facility in Fitchburg.
HealthyCal+ is uniquely positioned to serve bottled water demand as well as the market for nutritional beverages. Bottled water demand in the US market is growing at an approximately 10% rate. The size of the US market is more than $10 billion and approximately $50 billion worldwide. HealthyCal+ will serve the healthy beverages and energy drinks segment that grew close to 50% in 2006. With the health benefits added to the bottled water, HealthyCal+ could become a lifestyle beverage for many consumers.
"Using the current built-in infrastructure of the existing facility, IntePharm can leverage its asset and quickly have a bottling plant to launch its innovative product," said Dr. Chinmay Chatterjee, President and CEO of the company. More significant developments to follow.
