12 Oct 2015 --- Hamilton, Bermuda – Today, Bacardi rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardi revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
