16 Dec 2013 — Ancient grains are continuing their return to consumers’ diets, reflecting rising levels of awareness of their nutritional properties, as well as the unique flavors that they can impart to a wide range of food and drinks products. According to Innova Market Insights data, launch numbers for food and drinks products containing grains such as quinoa, chia, buckwheat, hemp and amaranth, have been rising strongly in recent years.