Innotaste Marks Ten Years as Distribution Partner
15 Oct 2014 --- Since the end of 2004, innotaste GmbH has been firmly established as a distributor of food ingredients that require explanation. Focussing on small and medium-sized food manufacturers, the Krefeld-based enterprise is a distributor and service partner with a difference. The key to the company’s success is its strategy of guaranteeing smaller businesses value-for-money prices and short processing and delivery times.
With ingredients partners in nine countries, innotaste GmbH currently serves numerous customers across eight European countries. The business deliberately concentrates on a few selected manufacturers of high-quality ingredients that require explanation and with whom long-term exclusivity agreements exist. Thanks to innotaste’s own warehousing facilities, customers are able to receive smaller product volumes within a shorter period of time than is possible with other distributors. Food manufacturers also profit from rapid processing and support, which encompasses everything from formulation development and application trials in innotaste’s own laboratory through food legislation and quality assurance. With this level of service, innotaste GmbH is much more than a simple middleman distributor.
The company was founded by employees of Firmenich, an international supplier of flavor and aroma chemicals, and the German C.H. Erbslöh-Group. Currently, innotaste GmbH represents – apart from Firmenich – Beneo, Lallemand, Nielsen-Massey, Stéarinerie Dubois, Denomega, Roha, Jadico, AkzoNobel, SunOpta, Stevia International and Aloecorp. Its head office in Krefeld, Germany, employs 14 staff, while an additional seven sales representatives work across the Benelux countries and Central Europe. Innotaste’s expected turnover for 2014 is 9 million euros.
