27 Jun 2024 --- Sugar reduction is increasingly a non-negotiable and key driver of purchase across a multitude of F&B products, flags Adams Berzins, senior manager of global sugar reduction product applications, Ingredion. He talks to Food Ingredients First about the latest trends driving the sweetener space, sugar reduction solutions that don’t compromise on taste and how Ingredion helps brands and manufacturers overcome formulation challenges in cutting sugar and sweetener application. In this in-depth interview, he also outlines how crucial transparency is in labeling and the growing importance of ethical sourcing. Meanwhile, sugar regulations and rising prices in different parts of the world are significant factors for industry consideration.