INFINITY Health Water Launches in Select North American Markets

21/09/06 Leading Brands, Inc., North America's only fully integrated premium beverage company, is pleased to announce the launch of INFINITY Health Water in select North American markets.

INFINITY Health Water combines a unique and healthful blend of Vitamins C and E, B Vitamins, Calcium and Soy extracts in four great-tasting flavors: Blueberry Pomegranate, Strawberry Acai, Orange Cranberry and Lemon Green Tea. With 50 calories per 8 oz serving, INFINITY Health Water will be available in attractive 20 oz. PET bottles.

Leading Brands' Chairman and CEO Ralph McRae said: ``There has been a significant boom in the past year in the enhanced water category with sales now exceeding a billion dollars annually. Propel and Glaceau Vitamin Water are two notable examples. We have carefully analyzed this market over the past three years and invested considerable research into our formulations which include our sophisticated tasteless soy isoflavone process. INFINITY Health Water is the culmination of that intensive research and development by the Leading Brands' R&D team. The brand contains an ideal balance of nutritional benefits for active and health-conscious people.''

Infinity Health Water will initially be released this winter in several select North American markets in advance of a broader roll-out next spring.