Inbev's Bulgarian Subsidiary Launches New Kamenitza Lev

Kamentiza Lev is offered in a designer bottle for one-time use and is equipped with a cap that is opened with a twist. It has an alcohol content of 5% and 10.5% density.

15/07/08 Bulgarian beer maker Kamenitza AD, member of the InBev group, has introduced its latest product - Kamenitza Lev, which will be added to the company's portfolio that includes Kamenitza, Beck's Stella Artois, and Astika among other brands.

"We created Kamenitza Lev to meet the growing demands of the modern Bulgarian. We tried to create a brand that reflects the essence of its consumer - young and modern, ambitious and successful, with strong individuality and resolute spirit. He is fully satisfied with his environment, loves to have fun and would choose Kamentiza Lev, because it meets his idea of quality and style," Anatolyi Popov, general manager of Kamenitza AD, said.

Kamentiza Lev is offered in a designer bottle for one-time use and is equipped with a cap that is opened with a twist. It has an alcohol content of 5% and 10.5% density. From July, Kamenitza Lev can be found in restaurants and bars at a price of 1.99 lev for a bottle, and later in the summer it will be launched in local retail chains at a price of 1.15 lev.