IFF Opens New Sao Paulo Creative Center
“This creative facility will spark innovation and stimulate the senses,” said Denis Ferenc, Regional General Manager – Fragrances. “Its advanced capabilities will help us better study and understand local consumer needs and preferences, and how these affect and are affected by global trends.”
20/03/09 International Flavors & Fragrances Inc. announced the opening of its new, state-of-the-art Flavor and Fragrance Creative Center in Sao Paulo, Brazil. The facililty provides the environment and tools to fully support the company's creative, technical, and customer support teams.
The new facility is located in Santana do Parnaiba, 23 km from the Sao Paolo city center, and occupies 8,500 square meters on four floors. The location improves customer access and interaction, while the dual flavor and fragrance center encourages creative synergies benefiting both sides of the business.
“This creative facility will spark innovation and stimulate the senses,” said Denis Ferenc, Regional General Manager – Fragrances. “Its advanced capabilities will help us better study and understand local consumer needs and preferences, and how these affect and are affected by global trends.”
“With our new culinary and consumer insight facilities, IFF chefs create the gold standards that our highly-skilled flavorists, marketing and product application teams translate into tastes that consumers will love,” added Sergio Gelernter, Regional General Manager – Flavors. “The center will be invaluable in allowing our people to develop, together with our customers, superior products that drive consumer preference.”
Robert M. Amen, chairman and CEO of IFF said that “IFF is dedicated to helping our customers grow their brands. To deliver on this, we must sustain our leadership in material science, creativity, and consumer insights. The new Sao Paulo Creative Center is another demonstration of this commitment.”
“This investment strengthens IFF’s presence in Latin America and is part of an ongoing global program to expand and modernize facilities,” he added. Sao Paulo follows the opening by IFF of a new creative center in Shanghai, China last month to serve growing flavor and fragrance needs in Greater Asia.
