IFF Launches Tastepoint to Accelerate Growth in North America
27 Jun 2017 --- International Flavors & Fragrances Inc. have launched Tastepoint by IFF – a new company designed to service the dynamic middle-market customer in North America. Tastepoint by IFF represents the merger of David Michael & Co. and Ottens Flavors, two esteemed companies with long histories in the industry and reputations for outstanding service and products.
“We created Tastepoint by IFF specifically to leverage both companies’ extensive expertise in the market,” said Matthias Haeni, Group President, Flavors for IFF, “While offering the R&D, technologies, and consumer insights that IFF can provide. This new and innovative go-to-market approach targets the unique needs and expectations of these customers – the speed, agility, and resourcefulness that David Michael and Ottens Flavors have long-provided – powered with technologies for differentiation.”
IFF CEO Andreas Fibig also commented, “The creation of Tastepoint by IFF marks the achievement of another milestone in our Vision 2020 strategy– to win where we compete as we grow market share in North America. Tastepoint’s employees are truly passionate and committed to serving their customers in this exciting space, where I expect them to continue to provide industry-leading service to our customers.”
Speaking to FoodIngredientFirst recently, Fibig said: “We have refreshed our sustainability strategy last year and our new strategy is really inspired by the design on the circular economy.”
“The sustainability vision is to leave our new strategy is designed by the circular economy, it’s the first in the industry. The sustainability vison is to leave a positive transformation and change, on three platforms which are: positive principles, regenerative products and sensational people. The circular economy is a new way of looking at the relationships between the markets, customers and natural resources. It moves away from the traditional take, make and dispose theory. It should be transformed into one that is regenerative by design, the goal is to retain as much value as possible, through resources and create system that allows an optimal use for refurbishment and manufacturing and recycling which has huge potential for global economic growth.”
You can listen to the full interview here.
Tastepoint’s brand platform is based on “the perfect blend of heart and science” with a focus on servicing customers with the “can-do” approach of a smaller company, and backed by expertise traditionally reserved for companies with more global reach. The new brand is officially being unveiled this week at the IFT trade show in Las Vegas, Nevada.
by Elizabeth Green
