Hunt's introduces new thicker ketchup

20/06/05 For the 97 percent of American households who like to slather on the ketchup, Hunt's is jumping into the thick of things this summer with a new thicker, flavorful ketchup that offers great value as well. To back up its commitment to thickness, Hunt's is encouraging consumers to "taste and believe" in its new ketchup by offering an unprecedented "taste guarantee" throughout the summer. Certificates for the guarantee are available at grocery stores nationwide starting this week and in local Sunday newspapers on June 26.

According to research conducted by Hunt's, consumers increasingly rate thickness as one of the top reasons why they choose a ketchup, and they often associate thickness with great taste. In fact, this trend was a key driver in Hunt's new formulation. Now, as measured by the industry standard test, no other national brand beats the thickness of Hunt's ketchup.

Consumers will get a chance to see just how thick Hunt's new ketchup is in a new ad campaign that appears in newspapers and on TV nationwide beginning today. In the TV spots, the ketchup shown not dripping when put in a strainer is revealed to be Hunt's, and ketchup-lovers are encouraged to "Pour it on Thick." This effort is complemented by print advertising, which first appears in select national print media today and reaches out across the country June 26 with a full-page national FSI that includes a mail-in taste guarantee certificate.

Hunt's Ketchup is made from all-natural, vine-ripened tomatoes, with salt, spices and other natural flavors. It's the perfect compliment to hamburgers, hotdogs, meatloaf, French fries and many other favorites. Available in 14oz. through 64oz. sizes, Hunt's also has an upside down squeezable bottle with a vacuum-action Always Clean Cap that makes it easy to squeeze out as much Hunt's Ketchup as needed. The patented Easy Grip bottle is ergonomically shaped to fit easily in big and little hands. No waiting, no shaking, no mess.