House of Angostura Introduces Amaro di Angostura
28 Jul 2014 --- Known for its iconic bitters and rum-making heritage, the House of Angostura – with the only rum distillery in Trinidad – marks its 190th anniversary with the U.S. arrival of Amaro di Angostura, an innovative style of Amaro.
Unveiled at Tales of the Cocktail, the world’s premier cocktail festival held annually in New Orleans, this is the first time in the company’s history to enter an entirely new category of spirits. Amaro di Angostura will be available nationwide in Fall 2014.
Impossible to replicate, the taste of Amaro di Angostura is derived from the bespoke process used in creating the House of Angostura’s iconic aromatic bitters. The House yeast strain, cultivated by Angostura since the 1930′s in Trinidad, combined with the addition of other spices and neutral alcohol from its distillery, result in an elevation of a classic liqueur creating an entirely new-world dimension to the category. Like Angostura aromatic bitters, the Amaro di Angostura recipe is a secret.
“Angostura aromatic bitters, which serves as the base for Amaro di Angostura, has a devoted following worldwide. We know our fans are passionate about trying new things and believe the Amaro connoisseur will appreciate that our long-standing history provides the know-how to produce a new Amaro that is one-of-a-kind, unmistakeably from the House of Angostura,” said Genevieve Jodhan,Executive Manager, International Sales and Marketing.
Bottled at 35% ABV, Amaro di Angostura is a deep amber colour, offering aromas of cinnamon, dark chocolate and unmistakeable Angostura aromatic bitters. The flavours explode on the tongue with warm cinnamon and liquorice notes. The finish is perfectly balanced, exotic, lush and reminiscent of the essence of Trinidad and Tobago’s pulsating rhythms, tropical climate and beauty.
As expected from a winning rum-maker with more than 60 global awards, the House of Angostura enjoys sharing new creations and encouraging different ways of enjoying its products. Amaro di Angostura has been made with the Amaro lover in mind. Angostura di Amaro can be enjoyed over ice, is splendid on its own and offers delicious harmony in a cocktail.
The Amaro di Angostura bottle design draws upon elements of the brand’s iconic aromatic bitters bottle. The Good Agency, theUnited Kingdom based creative team that designed the packaging, was inspired by the House of Angostura’s rich heritage.
