Horizon Organic Milk Plus DHA with life'sDHA to Launch

07/05/07 DHA omega-3 innovator Martek Biosciences Corporation has announced that it's flagship product, life'sDHA is featured in Horizon Organic Milk Plus DHA, the first ever organic milk fortified with DHA Omega-3. Horizon Organic Milk Plus DHA is the latest product from WhiteWave Foods, the nation's leading manufacturer of organic milk, soymilk, and other organic foods. Beginning in June, Horizon Organic's half-gallon sizes of whole, Reduced Fat (2 percent) and Low Fat (1 percent) milk will be fortified with 32 mg of life'sDHA per serving and will be available at supermarkets and natural food stores nationwide.

"Horizon Organic Milk Plus DHA with life'sDHA is a product that provides important health benefits, and illustrates how DHA is moving into the food and beverage market for the benefit of everyone," said Steve Dubin, CEO of Martek Biosciences. "Martek is pleased to be working with WhiteWave Foods on this new product featuring life'sDHA."

There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye function, and there are clinical studies underway to evaluate its role in decreasing the prevalence of certain neurological disorders. Yet despite its importance, Americans have among the lowest dietary intake of DHA omega-3 in the world.