Horizon Milling Launches Primo Mulino Italian-style Flour

08 Oct 2013 --- Horizon Milling launched its Primo Mulino Italian-style flour at the 2013 International Baking Industry Exposition (IBIE) to help food service providers make great tasting crisp-yet-tender pizza crust, flatbreads, Italian-style breads and crackers.

Available from a consistent domestic supply at an affordable price point, the new Italian-style flour can increase customers' profitability and eliminate the challenges associated with using imported ingredients.

During sensory tests, pizza enthusiasts found Primo Mulino Italian-style flour comparable to one of the most popular imported 00 flours during a blind taste test of Neapolitan-style pizza.*

Horizon Milling's Primo Mulino Italian-style flour offers characteristics similar to 00 flour. Italian 00 flour is finely milled and typically has 10 to 12.5 percent protein. "00" refers to the fineness of the flour and coarseness along with reference to the amount of bran and germ removed. It is unbleached and does not contain additives, giving the flour a slightly creamy color.

Mixed with hard, spring and soft wheat, Horizon Milling's new Primo Mulino Italian-style flour is finely milled and the high protein content produces a soft, supple dough that is easy to work with. The flour has great mixing tolerance, excellent water absorption and works well with long fermentation.  It is enriched but otherwise free of treatments and additives. The new Horizon Milling flour is ideal for creating great tasting pizza crusts, flatbreads, Italian breads like ciabatta and focaccia, Artisan and European-style hearth breads, pan breads and crackers. The low ash creates a bright, golden crust.

"Primo Mulino Italian-style flour is a premium flour blend perfect for restaurants and mom and pop pizzerias looking to make great tasting pizza crusts and Italian-style breads that are crispy on the outside and tender on the inside – just like their patrons would experience in Italy." said William Hale, business development leader at Horizon Milling. "However, customers don't have to deal with the supply chain challenges common with imports."