Hoogwater Appointed New Commercial Director at FrieslandCampina DMV

24 Feb 2014 --- Willem Hoogwater has joined FrieslandCampina DMV in Veghel in the beginning of this year as Commercial Director and member of the Management Team. Hoogwater has just spent eight years abroad for the company - in the United States, Germany and India.

In his last role he led the DMV organization in India, in cellulose operations. Before that he was in Germany, setting up a more market-driven way of working for DFE Pharma. He also lived in the United States for five years, setting up the American pharma organization and helping them reach customers more directly. (Willem holds a Masters degree in Pharmacy from the University of Utrecht, The Netherlands.)

He notices that the company has changed since he has been away. “A lot has happened in the past years, large investments in our milk refinery enable us to grow with our customers in the increasing demand for healthy proteins.”

Hoogwater is big on Sustainability, he advocates a change in mindset.

“It is not a management program. Our employees are empowered to undertake activities for instance in preparing and supervising investment projects that will reduce our carbon footprint. Their actions are an important contribution to our program,” he states.

“We achieve significant steps with customers on reducing their carbon footprint. This is important as together we have more impact on the entire production chain towards the end consumer. FrieslandCampina’s from grass to glass approach represents this entire chain and involving customers makes a win-win situation for sustainable consumer products.”