Hobarama Launches Bawls Guarana Cherry

22/05/07 Hobarama, LLC has announced the launch of BAWLS Guarana Cherry - the company's first beverage flavor addition to the BAWLS Guarana product line in nearly three years. Created in response to a flood of fan requests for a cherry-flavored offering, BAWLS Guarana Cherry has a refreshing cherry flavor, blended with a kick of guarana-based caffeine.

"With the current growth in our distribution and the flood of customer requests for a cherry product that have come in, we felt that this was a good time to explore different flavor options," commented Hobarama CEO Hoby Buppert. "BAWLS Guarana Cherry is a delicious beverage and we're very proud and excited for this product."

BAWLS Guarana Cherry will hit store shelves in markets this month in Hobarama's award-winning 16 oz cans. To keep in line with Buppert's preference for innovative packaging, the BAWLS Guarana Cherry cans have been designed to change color once the beverage is cold enough to enjoy. A red, bumped glass bottle offering is scheduled to launch this summer.

Thanks to the brand's extensive event presence, BAWLS Guarana drinkers will have a chance to taste Hobarama's newest drink immediately. Beginning May 11th, BAWLS Guarana Cherry will be heavily sampled to hundreds of thousands at BAWLS-sponsored video gaming, paintball and BMX racing events for the duration of the year.