26 Jun 2024 --- Functional foods and supplements are finding their way into younger hands as China’s new generation adopts a more proactive approach to health. Traditional Chinese medicine is a strong source of inspiration, from orange peel tea in ready-to-use coffee capsules to rose cakes infused with donkey skin collagen. At the same time, science-backed and traceable ingredients are taking off in beverages, powder mixes, gummies and yogurts. Food Ingredients First spoke with a host of functional food ingredient suppliers and brands on the Hi & Fi Asia-China show floor in Shanghai last week to uncover industry trends and market opportunities in China.
