Hillshire Farm Adds New Premium Hearty Slices to Deli Select Sandwich Meat Product Line

13/11/07 Sara Lee North American Retail announced that Hillshire Farm Deli Select product line is introducing the new Premium Hearty Slices brand of sandwich meat. Four flavors are launching - Signature Honey Ham, Virginia Brand Baked Ham, Honey Roasted Turkey, and Oven Roasted Turkey - offering consumers the same premium quality lunchmeat from Hillshire Farm, but in a thicker slice for a heartier sandwich.

This new addition joins the Deli Select Ultra Thin meat line, the No. 1 selling deli thin sandwich meat, on store shelves nationwide this month.

Two-thirds of pre-packaged lunchmeat consumers prefer heartier, thicker slices, and with new Deli Select Premium Hearty Slices brand, consumers can now choose the slice thickness they prefer when making a sandwich. Hillshire Farm Premium Hearty Slices start with premium quality meats so consumers may enjoy a hearty, deli-quality sandwich anytime. Additionally, the thicker slices are folded and layered which allows sandwich eaters to take as many slices as wanted when making their favorite sandwich.

"Hillshire Farm is dedicated to providing our consumers with new, fresh and delicious food options," said Tim Roush, vice president for Hillshire Farm. "With the launch of Deli Select Premium Hearty Slices product line, it's all about providing meat lovers with options, and Hearty Slices meets our consumers' needs for the flavorful, heartier slice of lunchmeat they crave with the quality they have come to know from Hillshire Farm."

Deli Select Premium Hearty Slices sandwich meat, which are double-sealed in a re-sealable GladWare container for freshness, will be available in the refrigerated meat section at most grocery store chains nationwide this fall at a retail price of about $3.99.

Hillshire Farm has always been on the cutting edge of innovation in the deli meat category. In 1991, it introduced deli-style pre-packaged sandwich meat to the market, followed by the 2002 development of deli-cut thin style pre-packaged meat in a revolutionary re-sealable GladWare packaging for even further convenience for consumers, ensuring that Hillshire Farm deli meat stays fresher, longer.