HERZA Schokolade Develops Concept for Single-Color Multilayer Bars

25 Mar 2014 --- As a renowned manufacturer of quality functional chocolate, at this year's Finished Products Europe trade fair in Geneva HERZA is focusing on attractive new products in the functional bar category. Marketers of sport nutrition, diet foods and health and lifestyle products can examine the flavour and consistency of a wide variety of energy and protein bars at HERZA's booth (No. 11016) and at the "Tasting Bar."

The energy and protein bar category is seeing sustained, above-average growth. With the new HERZA developments, marketers can generate additional revenue. Among the many new product ideas are protein bars with an exceptionally high 58 percent protein content. They are particularly suitable for casual as well as more ambitious athletes who want to keep calories down while building muscle mass. In the diet category, the company has developed a fibre bar that features an extremely long satiety effect. The "Colour-Snackers" are an absolute eye catcher - the world's first single-colour multilayer bars. The bar and fruit filling have the same attention-getting colour as the outside glaze. Whether red, green or other nuances, these colourful bars offer the potential for unique product differentiation in the bar category. The same goes for the new "White pure Chocolate" protein bar, made entirely of chocolate. HERZA also offers milk chocolate with high protein content. The company is one of only a few to produce functional chocolate with 40 percent less sugar and five times the protein of normal chocolate. The product has many uses, for example in sport bars or diet products.

HERZA offers standard formulations, but specializes in tailor-made products that help customers set themselves apart from the competition. The company can also draw on the knowledge and technical resources of its sister companies within the Stern-Wywiol Gruppe, whether it is the nutrition specialist SternVitamin or SternMaid for the production of bar base mixes. Thanks to this networked cooperation within the Group, customers can get complete solutions from a single source, from product development to manufacture of the base mix to production and packaging of the bars, which HERZA does at its own production facility. With the help of modern technology, the company can make bars in different formats, from 35g to 100g. Their length, width and thickness can be configured individually as desired by the customer.

HERZA Schokolade GmbH & Co. KG of Norderstedt close to Hamburg, Germany has specialized in chocolate manufacture for 90 years. It is one of the world’s leading suppliers of quality functional chocolate pieces for the food industry, and the European market leader in small chocolate pieces for mueslis. In addition, HERZA has gained reputation as a contract manufacturer of functional bars, providing full-service from development to the production of such bars. The company is part of the independent, owner-operated Stern-Wywiol Gruppe, and benefits from the concentrated expertise and modern applications technology of its sister companies. These include Mühlenchemie for flour improvers, DeutscheBack for baking ingredients, Hydrosol for stabilizing systems and emulsifiers, OlbrichtArom for flavourings, SternVitamin for vitamin and mineral premixes, SternEnzym for enzymes (baked goods and confections, alcohol and beer) and Sternchemie for food lipids (including lecithin, MCT oil, red palm oil and spray-dried coconut milk). Sister company SternMaid works in the contract manufacture of powdered foods and nutritional supplements.