19 Dec 2017 --- Hershey’s has signed an agreement to acquire Amplify Snack Brands, the company behind SkinnyPop popcorn, in a move which shows how big US food firms are diversifying focus to better cater for American consumers’ growing preference for healthier options. Both companies have jointly announced that they have entered into a definitive agreement under which Hershey will acquire all outstanding shares of Amplify for US$12.00 per share in cash.