19 Dec 2017 --- The Campbell Soup Company has now made it official by announcing the US$4.87bn acquisition of Snyder's-Lance, in a deal said to be the soup company's largest ever in its 148-year history. Traditional companies like Campbell have been struggling against a backdrop of shifting food preferences in markets all over the world, however, Campbell’s is hoping the addition of Snyder’s snacks brands will shore up its position in-store.
