Heineken has announced that it has become a Global Beer Partner of Formula 1, giving the brand exclusive rights across the majority of F1 events in the FIA Formula One World Championship. Heineken said F1 campaigns will include F1 circuit branding, TV commercials, digital activations, live fan experiences and events, dedicated PR initiatives and packaging/point-of-sale activations. David Coulthard and Sir Jackie Stewart will be ambassadors for the respective campaigns.
