Heineken Increases Maximum Value of share Repurchasing Programme Related to the Acquisition of FEMSA Beer Businesses

These shares are intended to be delivered to Fómento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the “ASDI”) concluded between Heineken N.V. and FEMSA.

03 May 2010 --- Heineken N.V. announced that following the successful closing of the FEMSA beer businesses acquisition it has increased the maximum value of the first phase of its existing share buyback programme to €200 million. This first phase of the programme, that will complete at the end of 8 June 2010, was announced on 8 March 2010.

These shares are intended to be delivered to Fómento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the “ASDI”) concluded between Heineken N.V. and FEMSA. The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29 million allotted Heineken N.V. shares to FEMSA. The first phase of the share repurchase programme is being executed in line with the authorisation given by the General Meeting of Shareholders.