15 Aug 2013 --- Today HEINEKEN unveiled the winning ideas for its 60+ Challenge, a three month global innovation challenge for creatives, innovators and designers. Each taking home a share of $10,000, the three winning ideas appealed directly to the target market of the over 60s, taking into consideration both packaging and taste. The high quality of the six concepts that were shortlisted in an earlier phase of the Challenge made the judging process incredibly tough.
