Healthy snacking: Formulators unlock protein, AI and “fibermaxxing” trends to meet wellness demands
Healthy snacking is fundamentally transforming, driven by consumers seeking more than just low-calorie or fat-free options. They now expect snacks to deliver functional benefits such as digestive support and emotional well-being, without compromising on taste or texture. This is fueling a wave of innovation focused on purposeful and better-for-you snacking.