Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada

13/02/07 Hansen Natural Corporation it has entered into an agreement with PepsiCo Canada by which PepsiCo Canada will be appointed the exclusive master distributor of Monster Energy, Lost Energy, Joker Mad Energy and Hansen's energy products throughout Canada. PepsiCo Canada will utilize the Pepsi bottling system throughout Canada, led by Pepsi Bottling Group, to implement the distribution and sale of Hansen's products. The terms of the deal were not disclosed.

"PepsiCo Canada has a first class organization and distribution system and this agreement will allow Hansen's energy drinks to reach more consumers through PepsiCo Canada's extensive network of Pepsi bottlers throughout Canada, particularly in areas where our brands have historically been underrepresented, such as the highly populated Ontario market," said Rodney C. Sacks, chairman and chief executive officer of Hansen Natural Corporation. "At the same time this agreement will broaden PepsiCo Canada's presence in the fast growing and profitable energy drink category and facilitate better shelf space and positioning for both of our energy drink portfolios. We look forward to working together to build on the success of our Monster, Lost, Joker and Hansen's energy brands."

"The addition of Hansen's brands to our portfolio will leapfrog our energy business in Canada overnight and ensure we're bringing our bottling partners the best lineup of brands available in this fast-growing category," said Dave Burwick, President of Pepsi-QTG (Quaker-Tropicana-Gatorade) Canada.