Halewood International Unveils New Flavour For Caribbean Twist Range
08 Aug 2013 --- Halewood International, the UK’s leading independent drinks manufacturer, has unveiled a new exciting flavour, Blackcurrant Daiquiri, for its no. 1 pre mixed cocktail brand Caribbean Twist.
The new flavour will join five existing styles within the Caribbean Twist range, which is currently the most popular brand within the pre-mixed cocktail category. Halewood International has already secured a major listing with Tesco for Blackcurrant Daiquiri and the flavour will be available throughout the route-to-market channel.
Blackcurrant Daiquiri has been unveiled in a vibrant purple bottle, which will create significant shelf stand out, offering a liquid with a juicy and refreshing flavour. Halewood International has also recognised from the other SKUs in the Caribbean Twist range that familiar fruit flavours appeal to consumers and compliment the cocktails.
The launch of Blackcurrant Daiquiri will be supported by an upcoming sampling in-store with major multiples, focusing on the new flavour.
Lorna Tweed, Brand Manager for Caribbean Twist at Halewood International, comments: “We have seen fantastic growth for the Caribbean Twist range throughout the last year due to new listings and increased rate-of-sale.
“Blackcurrant Daiquiri will complement the other flavour combinations in the range, including the recent addition of Strawberry Daiquiri, which has confirmed consumers’ interest in sweet, fruity flavours that are easily recognisable and stand out on shelf.”
