Guylian Changes Easter Eggs Packs

The new design will create a stronger brand identity on shelf, making Guylian products instantly recognisable for consumers. Packaging has also been significantly reduced on the both products.

27/01/09 Premium chocolate brand, Guylian will be introducing a new pack design for two of its popular Easter eggs for Spring 2009.

The new packaging, which features vibrant coloured flowers, will feature on the Guylian Seashell Egg and Luxury Egg.

The new design will create a stronger brand identity on shelf, making Guylian products instantly recognisable for consumers. Packaging has also been significantly reduced on the both products.

The new packaging supports the strong line up Guylian offers for Spring 2009.

Widely recognised as the number one Belgian chocolate brand, Guylian's Easter range includes a broad selection at key price points, ensuring retailers can capitalise on the brand's premium quality positioning.

Kevin Toms, managing director of Guylian UK, comments, "The Guylian brand continues to be a favourite with British consumers. With our fresh new look, Guylian is sure to be an essential purchase this Spring."

Valentine's Day Range Summary

The Guylian range for Valentine's Day 2009 will consist of two core products. The 250g Praline Seashells (rrp £3.99) box will be available with a special removable themed sleeve and Guylian will also again be offering its seasonal I Love You range, available in 200g (rrp £4.49) and 50g (rrp £1.05) packs.

Spring Range Summary

Easter

Guylian Luxury Egg (rrp £9.99)

This premium Guylian Easter Egg is ideal for consumers looking for an indulgent gift and includes three boxed varieties of Guylian chocolates - Guylian Seashells, La Trufflina and Opus.

Guylian Seashell Egg (rrp £4.99)

The Guylian Seashell Egg is a popular choice with a 120g chocolate egg accompanied by a box of Guylian Praline Seashells.

Guylian Quatro Mini Eggs (rrp £2.99)

Individually wrapped white, dark and milk chocolate eggs containing three favourite fillings from the Opus collection - praline, orange and smooth truffle - in a striking angular box.

Mother's Day

Guylian's 250g Praline Seashells (rrp £3.99) are the ideal gift for Mother's Day or Easter. With a distinctive brown ribbon, the packaging is designed to emulate the premium quality of the Guylian brand.

Kevin Toms, Managing Director of Guylian UK, comments, "I would urge retailers to ensure they have a good supply of Guylian Seashells in stock as they provide an ideal confectionary purchase for gifting occasions like Mother's Day."