25 Feb 2022 --- The marketing sector for industries like F&B is rife with misleading and often outright false claims, some of them appealing to “green” credentials that convince consumers products are environmentally friendly. A recent international analysis of websites found that 40% of all green claims, across multiple industries, made online could be misleading. These marketing trends are, however, backfiring on industry in serious ways. In the past years, a tide of complaints and rulings against companies has forced some major corporations to make public retractions and apologies for deceptive publicizing.
