Green Mountain Coffee Roasters, Inc. Evolves Corporate Sustainability Strategy
The work will ensure a sharpened and continued focus on those areas and initiatives that can deliver the greatest value to all stakeholders, and where the Company can have the greatest societal and business impact.
16 Jan 2013 --- Green Mountain Coffee Roasters, Inc., a leader in specialty coffee and coffee makers, announced the engagement of strategic consultancy SustainAbility, a leading advisor to global companies in the area of corporate responsibility and sustainability, to collaborate on the evolution of the Company's existing Corporate Social Responsibility (CSR) program. The work is an important step towards advancing the Company's sustainability agenda to better align with its growth, innovation and product diversity.
Now underway, GMCR's collaboration with SustainAbility includes a thorough review and analysis of material sustainability opportunities informed by external stakeholder feedback and competitive benchmarking. The work will ensure a sharpened and continued focus on those areas and initiatives that can deliver the greatest value to all stakeholders, and where the Company can have the greatest societal and business impact.
GMCR President and CEO Brian P. Kelley commented: "Sustainability has been fundamentally integrated into GMCR and is a cornerstone of its culture and business performance. As the Company evolves, it is prudent and good practice to review CSR activities to ensure they reflect the current state of business, the needs of stakeholders and the maximum potential impact these activities can have on our business and the world around us. GMCR has consistently been recognized as a leader in corporate sustainability and there is every intention to focus, improve upon and continue GMCR's leadership in this area."
GMCR's Vice President of CSR Michael Dupee added: "I am excited to work with a high-impact partner like SustainAbility, committed senior leadership, and passionate employees as we take a significant first step in charting the course for a new era of sustainability at GMCR. The outcome of our collaborative work with SustainAbility will enable the direction of resources towards the right set of sustainability initiatives, where the most value can be created over the longest period of time."
