GPC Gets Branding Makeover

While reflective of the company’s past, both the new logo and refreshed Web site are firmly focused on the future with their vibrant and contemporary looks.

16 Apr 2010 --- Grain Processing Corporation (GPC), a leading manufacturer and worldwide marketer of corn-based products, announced the launch of a new corporate logo. The new GPC logo was unveiled on the company’s newly updated and relaunched Web site – www.grainprocessing.com.

While reflective of the company’s past, both the new logo and refreshed Web site are firmly focused on the future with their vibrant and contemporary looks. “We wanted to retain the look of GPC—because we’re very proud of our history—yet we also wanted our image to capture the innovative and progressive culture inherent in our company,” says Doyle Tubandt, president, Grain Processing Corporation. “We’ve grown and changed over the years as a company and it was time for our logo to change, as well.”

The new GPC logo is an evolution of the previous one. It still retains its triangular shape, but now it reaches outward, signifying the global nature of the company’s business. The three sections of the logo build upon one another with the earth-tone colors reflecting the renewable resources as well as the natural essence that underscore GPC’s ingredients. A customized font adds to the fluidity of the logo and ties it all together.

“Anyone familiar with our current logo will instantly recognize the new logo as GPC,” explains Tubandt. “It’s familiar, yet more modern and vibrant. This new look better embodies who we are as a company and exemplifies the optimistic view we have of both our near-term and long-term future.”

Launched simultaneously, GPC’s updated Web site has a significantly more dynamic and vibrant look. “We designed our new site from the user viewpoint,” explains John Thorpe, vice president of sales. “This will make for a much smoother user experience and streamlined way to find solutions for every day product development challenges.” Taking its design from visual cues in the new logo, users will find better navigation tools as well as more information-rich segments on product and market information.