GNT to Showcase Innovative Natural Colour Solutions For All Seasons At Hi Europe

12 Nov 2014 --- At this year’s Health ingredients (Hi) Europe, to be held from 2nd to 4th December in Amsterdam (The Netherlands), it is all about natural and healthy innovations on the food and drink market. The GNT Group, leading global provider in the field of Colouring Foods, will exhibit its latest developments of entirely natural colouring concentrates suitable for almost every occasion.

In the winter season consumers are particularly keen to see a variety of different colours on the supermarket shelves as well as on their plates. However, hardly any of them want to compromise on natural purity. The solution: GNT’s EXBERRY® Colouring Foods. The colour-intensive fruit, vegetable and plant concentrates are made exclusively from natural raw materials such as black carrots, pumpkins and blueberries.

With its long term expertise the family business can fulfil the industry’s high demands and offer colour innovations for many occasions. Be it Christmas or Easter, Valentine’s Day or even sports events, Colouring Foods from GNT give brilliance to a variety of themed goods. At Hi Europe, the colour experts will provide answers to all questions related to natural colour innovations. Visitors will not only have the opportunity to test the products themselves, but for the first time can also playfully experience them.

The market for Colouring Foods is constantly rising. “European consumers are reacting more and more sensitively to the use of additives. They are deliberately opting for products whose constituents they know and understand”, states Dr. Hendrik Hoeck, Managing Director of the GNT Group. “One of our most recent studies shows that only nine per cent of Europeans approve the use of additive colourants, but almost sixty per cent want foods and beverages to be coloured only with other foods. Natural options have therefore become an important buying criterion resulting in an extremely valuable competitive advantage for manufacturers.”