Glenmorangie Single Malt Scotch Whisky Named Hot Prospect Brand for Third Consecutive Year by Impact: Steady Growth Continues to Challenge Top Competitors
26 Sep 2014 --- Glenmorangie is proud to celebrate its third consecutive year being named a Hot Prospect Brand by Impact, the popular spirits, beer, and wine publication of M. Shanken Communications, Inc. This honor brings special significance since Glenmorangie is the only Single Malt Scotch Whisky to receive the title the past three years.
Impact, a source for global news and research, holds the utmost rigorous standards in deciding which elite brands deserve a place on its annual "Hot Prospects" list. The requirements include brands reaching depletions of at least 50,000 nine-liter cases but not over 200,000 in 2013, in addition to a minimum of 15% growth in 2012, and having consistent solid growth the two previous years. The influential "Hot Prospects" awards will also be featured in the October issue of Market Watch, the pinnacle of drinks industry analysis.
Glenmorangie, Scotland's favorite Single Malt Scotch Whisky, is the epitome of a Hot Prospect Brand as the brand surpassed the 100,000 case barrier in the U.S. last year. The impressive depletion milestone marks an undeniable growth in popularity for Glenmorangie, which has held the title as the fastest growing Single Malt Scotch Whisky in America for five consecutive years.
Glenmorangie is founded on the belief that an unwavering commitment to excellence and a passion for innovation result in the best product for whisky lovers worldwide. Thus, the company continues to assert its reign over America by exceeding customer expectations in both quality and reliability. A testament to this accomplishment, Glenmorangie won seven Double Gold and Gold awards at the 2014 San Francisco World Spirits Competition, five Gold Outstanding and Gold medals from the 2014 International Wine and Spirit Competition and Jim Murray named Glenmorangie Ealanta World Whisky of The Year in his 2014 Whisky Bible.
Maxime Balay, Glenmorangie U.S. Brand Director, remarked "to receive recognition as an exceptional brand from industry experts, like those leading Impact magazine, is a prestigious honor that the Glenmorangie family celebrates enthusiastically. Not only does the award acknowledge our commitment to craft 'Unnecessarily Well Made' whiskies, but it drives us to reach for even greater heights in the years to come".
