04 Mar 2020 --- Givaudan is increasing the appeal of meat substitutes and adding tangible wellness benefits to food products through plant-based concepts that cater to current consumer demands. From shopping carts and supplements to sports drinks and restaurant menus, consumers are looking for plant-based products that reflect their healthy lifestyles. In light of this, Givaudan is launching a new line of natural red colors designed specifically for meat substitutes: Vegebrite Veggie Reds.
