17 May 2019 --- As the trend toward big businesses collaborating with start-ups continues to gain traction within the food-tech space, flavor powerhouse Givaudan has joined forces with Dutch food and agri-tech incubator StartLife to address global food challenges. Entrepreneurs often have no idea about the true business value of their technology and connecting them with corporates helps them seize their full potential and validate the business case, a representative at Startlife tells FoodIngredientsFirst, as it enters the collaboration.