16 Aug 2019 --- A television advertisement for Mondelēz UK Ltd’s Philadelphia cream cheese brand has been banned, following 128 consumer complaints. The Advertising Standards Authority (ASA) ruled that the men in the advertisement perpetuate the gender stereotype of men being incapable of caring for children. Mondelēz responded that the advertisement, which depicts babies getting swept away on a conveyor belt while their fathers are distracted, was “intended to highlight the appeal of the product by showing a humorous situation.” They also argue that the gender roles could be reversed and that the message about the product would not be altered.