25 May 2018 --- As of today, the General Data Protection Regulation (GDPR) is officially in force in the European Union (EU), aimed at strengthening people’s data protection rights and stepping up the powers of authorities to target companies who break the law. Since we live in a digital era, the new regulations are tightening up how companies gather consumer data and how they share or use it. Today’s new rules are set to bring in multiple changes, which primarily includes the need for consent for anyone listed on a company mailing list.
