GanedenBC30 First Probiotic to Be Added to Instant Coffee

Ganeden Biotech is no stranger to the beverage market. Partnerships with tea manufacturers include The Republic of Tea, Bigelow Tea Company, Red Mango Frozen Yogurt (iced teas), GT Kombucha, KeVita, and most recently, Tipton Mills

1 June 2012 --- Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics, announced that its industry leading probiotic, GanedenBC30, is the first probiotic that will be launched in instant coffee.

Ganeden Biotech is no stranger to the beverage market. Partnerships with tea manufacturers include The Republic of Tea, Bigelow Tea Company, Red Mango Frozen Yogurt (iced teas), GT Kombucha, KeVita, and most recently, Tipton Mills. Each company has demonstrated successful product tea launches – hot and/or cold – with the addition of probiotic ingredient GanedenBC30.

"We have repeatedly seen that adding GanedenBC30 to other foods and beverages has consistently increased margins and sell-through, so we are extremely excited about adding GanedenBC30 to one of the two largest selling beverages in the world," said Mike Bush, Vice President of Business Development, Ganeden Biotech. "GanedenBC30 is the number one selling probiotic outside of the dairy case and it just made sense to add it to something that consumers already love – coffee."

Coffee statistics*:
54% of Americans over the age of 18 drink coffee every day
Americans drink an average of 3.1 cups of coffee a day and the average size of a cup is 9 ounces
The U.S. spends $40 billion on coffee each year
(*Source: National Coffee Drinking Trends 2010, National Coffee Association)

Ganeden Biotech is currently working with multiple manufacturers and will be announcing partnerships in the coming weeks that will have product on store shelves this year.