“Game-changing” nitrite-free bacon makes debut in UK
02 Jan 2018 --- Dubbed the “Holy Grail” of bacon that is “made without nitrites or other nasties,” the people behind Naked Bacon, Finneabrogue, are getting ready for the launch of the new product in UK retailers next week.
From January 10, nitrite-free Naked Bacon will be on the shelves amid a fanfare that claims to be revolutionizing the British staple meat driven by Finnebrogue’s claims that the average person in the UK consumes more than three kilos of bacon every year.
One of UK’s top food scientists hails this as a major step forward for food safety as the technological breakthrough eliminates dangerous nitrites, the first of its kind to be made without the potentially cancer-causing chemicals. Professor Chris Elliott, who ran the Government’s investigation into the 2013 horsemeat scandal and now chairs the Institute for Global Food Security at Queen’s University Belfast, is backing the nitrite-free bacon.
Finnebrogue, currently a leading sausage and venison supplier to top UK supermarkets, has worked with a Spanish chemist to develop the new way of flavoring traditional British bacon without nitrites with the natural flavor produced from natural Mediterranean fruit and spice extracts, following ten years of research and development.
“I can tell you that this technology can be applied to all meat products were nitrite is used conventionally: from cooked products to fermented products.”
Claessens adds how the process and the ingredients of the products are a “well-kept trade secret that is under strict supervision of the European health authorities.”
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